Privacy Policy

This Privacy Policy should be read alongside our Website Use Policy and our AI Use Policy. By accessing our website or contacting us, you agree to the practices described here.

1. Introduction

Neon Reindeer Pty Ltd ACN 622 549 517, trading as Neon Reindeer Marketing ("we", "us" or "our"), operates the website at www.neonreindeermarketing.com. We are committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. What personal information we collect

We may collect the following personal information:

• Your name
• Your email address
• Your phone number
• Your organisation or company name
• Your job title or professional role
• Any other information you voluntarily provide when making an inquiry
• Technical data collected automatically via cookies and tracking technologies (see Section 7)

We do not collect sensitive information (as defined under the Privacy Act) unless you choose to share it, and we handle any such information with the additional protections required by law.

3. How we collect your personal information

We collect personal information directly from you when you:

• Contact us through the enquiry form on our website
• Request a free resource or register interest in a client resource through our website
• Email us directly
• Engage with us through professional networks such as LinkedIn

Form processing: Our website forms are processed by a third-party form processing service, which receives and transmits your submitted information to us securely. This provider acts as a data processor on our behalf and is bound by confidentiality obligations.

We also collect certain technical information automatically when you visit our website, through cookies and similar technologies (described in Section 7).

We do not purchase or obtain personal information from third-party data brokers.

4. Why we collect your personal information

We collect and use personal information to:

• Respond to your enquiries and service requests
• Provide our consulting, advisory, and training services
• Fulfil resource download requests and deliver the materials you have requested
• Send you relevant updates about responsible AI in marketing, our services, new resources, and insights — but only where you have affirmatively opted in to receive marketing communications
• Manage and grow our client and subscriber relationships as a core part of our business development activity
• Deliver and measure the effectiveness of our advertising campaigns
• Improve our website and services
• Comply with our legal and regulatory obligations

Marketing communications and consent: We will only send you marketing emails, newsletters, or updates if you have affirmatively opted in to receive them — for example, by ticking a clearly labelled opt-in checkbox on one of our forms, or by otherwise expressly requesting to receive our updates. Submitting an enquiry or downloading a resource does not, by itself, constitute consent to receive marketing communications. This approach reflects the consent standard in the Privacy and Other Legislation Amendment Act 2024 (Cth), which requires consent to be voluntary, informed, specific, current, and unambiguous. You can withdraw your consent to marketing communications at any time by using the unsubscribe link in any of our emails or by contacting us at admin@neonreindeer.com.

5. Disclosure of personal information

We may share your personal information with:

• Service providers who support our business operations (for example, email platforms, website hosting, contact form processing, and advertising platforms). These providers are bound by confidentiality obligations and data processing terms.
• Social media and digital advertising platforms we use to run targeted campaigns and measure effectiveness. Each platform's own privacy policy governs their use of this data.
• Our professional advisors, including legal counsel and accountants, where necessary.
• Regulatory, enforcement or government bodies where required or authorised by law.

We do not sell your personal information. We do not share it for third-party marketing purposes beyond what is described in this Policy.

6. Overseas disclosure

Some of our service providers and advertising platforms may store or process data outside Australia, including in the United States and other countries. Where this occurs, we take reasonable steps to ensure those providers handle personal information consistently with the Australian Privacy Principles.

By using our website, you acknowledge that your information may be transferred to and stored in countries outside Australia.

7. Cookies, tracking and advertising

7.1 Analytics

Our website uses cookies and similar technologies to understand how our site is used and to improve your experience. Analytics data such as pages visited and session duration helps us improve site performance.

7.2 Advertising and retargeting

We use advertising cookies, tracking pixels, and similar technologies from social media and digital advertising platforms, which may include Meta (Facebook and Instagram), Google Ads, LinkedIn, and other similar platforms. These technologies enable us to:

• Show relevant advertisements to people who have visited our website (retargeting)
• Build and reach audiences with similar characteristics to our existing visitors (lookalike audiences)
• Measure the effectiveness of our advertising campaigns
• Optimise our advertising spend and targeting

When you visit our website, these platforms may set cookies or pixels that collect information about your browsing behaviour, device type, and interactions with our site. This data is processed by those platforms in accordance with their own privacy policies.

We encourage you to review the privacy policies of the advertising platforms we use:

• Meta (Facebook / Instagram): facebook.com/privacy/policy
• Google: policies.google.com/privacy
• LinkedIn: linkedin.com/legal/privacy-policy

7.3 Your advertising choices

You can limit or opt out of interest-based advertising in several ways:

• Adjust your ad preferences directly within the settings of each advertising platform you use
• Use browser settings to block or delete cookies
• Use the Digital Advertising Alliance opt-out tools at www.aboutads.info

Note: opting out of interest-based advertising does not prevent you from seeing ads — it means the ads you see will be less tailored to your interests.

7.4 Do Not Track

Our website does not currently respond to "Do Not Track" browser signals, as there is no consistent industry standard for doing so. You can control cookie settings through your browser preferences.

8. AI tools and personal information

In conducting our business — including preparing content, developing AI governance frameworks and delivering advisory services — we may use AI-assisted tools. Where we do:

• We take care not to input personally identifiable information about clients or website visitors into AI platforms.
• Personal information collected through our website, including contact form submissions, is not shared with AI processing platforms.
• Our use of AI tools is governed by our data handling obligations under this Policy and is limited to internal content development, research and advisory purposes.

For full details of our responsible AI practices, please refer to our AI Use Policy.

9. Security and storage

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. We use secure platforms for email, file storage and data management.

When personal information is no longer needed, we take reasonable steps to destroy or de-identify it.

10. Accessing and correcting your information

You have the right to request access to the personal information we hold about you, and to request corrections where it is inaccurate, incomplete or out of date.

Data breach notification: If we suffer an eligible data breach affecting your personal information — meaning a breach that is likely to result in serious harm to you — we are required under the Notifiable Data Breaches (NDB) scheme (Privacy Act 1988, Part IIIC) to notify the Office of the Australian Information Commissioner (OAIC) and to notify you as soon as practicable. You can contact us or the OAIC (www.oaic.gov.au) if you have concerns about how a breach affecting you has been handled.

To make a request, contact us at admin@neonreindeer.com. We will respond within a reasonable timeframe in accordance with our obligations under the Privacy Act.

11. Complaints

If you believe we have mishandled your personal information, please contact us first:

Email: admin@neonreindeer.com
Postal address: 3/262 Pittwater Road, Manly NSW 2095 Australia

We will acknowledge your complaint promptly and aim to resolve it within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

• Website: www.oaic.gov.au
• Phone: 1300 363 992

12. Changes to this Policy

We may update this Privacy Policy from time to time. We review this policy every six months (in June and December each year) and whenever relevant legislation, regulatory guidance, or our business practices change in a way that affects how we handle personal information. The current version will always be available at www.neonreindeermarketing.com. Material changes will be noted on our website.

13. Contact us