Knowledge Hub

Responsible AI Marketing Resources

A sample of the practical frameworks, guides, and tools we develop for our clients. One is available free — the rest are developed as part of an engagement.

Flagship Client Resource

The Responsible AI Marketing Framework

Our flagship governance framework — a practical, end-to-end guide for embedding ethical AI principles across your organisation's strategy, creation, targeting, measurement, and reporting. Delivered and contextualised as part of an engagement. Want to understand what's in it?

These resources give you a sense of what we build with and for our clients. The Beginner's Guide is available free — for everything else, get in touch to talk about an engagement.

Guide

Beginner's Guide to AI Governance in Marketing

Where to start when building an AI governance programme — stakeholder mapping, policy foundations, and first-step frameworks. Practical, accessible, and jargon-free.

Guide · Free

White Paper

AI Bias in Digital Advertising: What Marketers Need to Know

An evidence-based examination of how algorithmic bias manifests in paid media, programmatic advertising, and audience targeting — with a practical remediation checklist.

White paper · Client resource

Framework

AI Ethics Canvas for Marketing Teams

A collaborative workshop tool for evaluating AI marketing projects against ethical criteria — covering transparency, fairness, consent, and societal impact. Includes facilitation notes.

Workshop tool · Client resource

Checklist

Generative AI Disclosure Checklist

A step-by-step checklist for marketing teams using generative AI tools — covering content labelling, client disclosure obligations, and regulatory compliance under the EU AI Act.

Checklist · Client resource

White Paper

The EU AI Act: Implications for Marketing Organisations

Plain-English analysis of the EU AI Act's phased requirements for marketing and advertising functions — what's already in force, what arrives in August 2026, risk classification, and practical preparation steps for each stage.

White paper · Client resource

Framework

Human Oversight Model for AI Marketing

A governance model defining human review touchpoints, escalation pathways, and accountability structures for AI-assisted marketing workflows. Adaptable for teams of any size.

Framework · Client resource

Checklist

AI Vendor Due Diligence Checklist for Marketers

Before signing an AI marketing SaaS contract — evaluate vendors against ethical criteria covering data practices, bias testing, transparency, and contractual accountability provisions.